Vista by Ilse
Vista by Ilse is a travel blog and lifestyle brand created by Ilse Martinez — a storyteller and traveler who documents her adventures across Europe and beyond. The site features travel guides, curated itineraries, a blog, and brand partnership opportunities.
JG Graphic was commissioned to design and develop the full WordPress site to match Ilse’s visual identity: clean, editorial, and travel-inspired.
🧩 What I Did
- Full WordPress build — developed using WordPress and Elementor with a custom editorial layout
- Bilingual support — configured English/Spanish language switching for Ilse’s international audience
- Multi-page structure — Home, About, Travel Blog, Travel Guides, Work With Me, and Helpful Links
- Blog setup — configured categories by destination (France, Italy, Greece, Switzerland) with featured posts
- Newsletter integration — set up email capture form for travel tips and adventure updates
- Work With Me page — built a brand partnership and collaboration page for content creator opportunities
- SEO optimization — structured content, meta descriptions, and headings for travel-related search terms
- Responsive design — fully optimized across mobile, tablet, and desktop
💡 Technologies Used
- WordPress
- Elementor
- CSS (custom styles)
- Bilingual plugin (EN/ES)
- SEO optimization
🧠 What I Learned
Working on Vista by Ilse taught me how to build for a content creator audience — where the design needs to stay out of the way and let the photography and writing shine. I also learned to structure a travel blog taxonomy (categories by destination) and set up a professional media kit / work with me page for brand partnerships.