Delicias & Sabores
Delicias & Sabores is a pastry-focused sales page built to sell a paid video masterclass to a creator’s social media audience across Instagram, TikTok, and Facebook. The goal was a fast, single-page experience that guides visitors from the hook straight through to checkout.
🧩 What I Did
- Conversion-focused layout — structured the page as a single scrolling flow: hero, social proof, offer, curriculum, bonus, bio, email capture, and FAQ
- Hero section — built an image carousel showcasing the featured recipe with a clear, benefit-driven headline
- Social proof block — displayed follower counts broken down by platform to build trust immediately
- Offer/pricing section — laid out the masterclass details (price, inclusions, video specs) in an easy-to-scan recipe-card format
- Curriculum breakdown — numbered, step-by-step outline of what’s covered in the class
- Email capture — lightweight signup form with clear value propositions for list building
- FAQ accordion — expandable Q&A section addressing common purchase objections
- Responsive design — fully optimized layout for mobile, where most of the audience arrives from social links
- Stripe checkout integration — connected Stripe so buyers can purchase the masterclass directly from the page
- Automated post-purchase email — set up a webhook flow so every successful Stripe payment automatically triggers a delivery email through MailerLite, with no manual follow-up needed
💡 Technologies Used
- HTML5
- CSS3
- JavaScript
- Stripe (checkout & payments)
- MailerLite (automated email delivery)
🧠 What I Learned
This project reinforced how much page structure and copy hierarchy matter for a sales landing page compared to a typical business site. I focused on keeping the path from hook to CTA as short as possible, and learned to build an accordion FAQ and image carousel from scratch without relying on a UI framework. Connecting Stripe to MailerLite taught me how to wire up a real payment-to-delivery pipeline handling the webhook trigger so paying customers get their course automatically, without any manual work on the client’s end.