BonitaFind
BonitaFind is a skincare consultation brand founded by Clare, a Colombian-American licensed esthetician based in Tampa, FL. She offers personalized virtual skincare consultations with a multicultural and bilingual approach for English and Spanish-speaking clients.
The client needed a full redesign of their existing WordPress site to better communicate their brand identity, improve the user experience, and drive more bookings through their Calendly integration.
🧩 What I Did
- Full redesign — rebuilt the site using WordPress and Elementor to match BonitaFind’s feminine, professional brand aesthetic
- Bilingual support — configured TranslatePress for English/Spanish switching
- Conversion-focused layout — restructured the homepage flow to guide visitors toward booking a consultation
- Sections redesigned — Hero, Why Book, Meet Clare, Podcast, Testimonials, FAQ, and Newsletter
- Calendly integration — embedded booking flow directly into the site
- SEO optimization — optimized page titles, meta descriptions, and content structure
- Responsive design — ensured clean layout across mobile, tablet, and desktop
💡 Technologies Used
- WordPress
- Elementor
- CSS (custom styles)
- TranslatePress (EN/ES)
- SEO optimization
🧠 What I Learned
Working on BonitaFind taught me how to design for a specific target audience — Latina women interested in skincare — and how to translate a brand’s personality into layout and visual choices. I also learned to work with multilingual plugins and configure them properly for a bilingual audience.